W4GF is a global movement to make the Global Fund responsive and accountable to the needs of women living with (& affected by) HIV, TB and malaria.

At W4GF, we lead communications and community engagement efforts that drive global investment in women’s health through the Global Fund’s HIV, TB, and malaria services. Through strategic and movement-centered communication we championed gender-transformative programs that strengthen health systems and improve community well-being. Through our work, we help grow and mobilize a global movement of 412 advocates, collaborating with 10 National Focal Points and Flourishers across 12 priority countries.

Design and implement strategic communications plans aligned with organizational goals and advocacy priorities.

Develop and manage official communications with external partners, journalists, and key stakeholders. We also manage social media to reach W4GF key audience.

Collect and analyze updates from advocates and National Focal Points, identifying alerts, priorities, and emerging advocacy demands.

Host and manage advocacy hubs across five regions: Anglophone Africa, Francophone Africa, Asia and the Pacific, Latin America, and the MENA region

Produce key communications tools, including guides, reports, infographics, factsheets and toolkits to support advocacy and knowledge sharing.

Creative production and multimedia

Develop visual and multimedia content, including graphic design, digital storytelling, and video production/editing to strengthen campaigns and advocacy messaging.

Impact and performance tracking

Develop visual and multimedia content, including graphic design, digital storytelling, and video production/editing to strengthen campaigns and advocacy messaging.

Responsive communications support

Provide a dedicated team capable of responding quickly and effectively to organizational needs, guided by an ethical commitment to care and to strengthening social movements and community-led organizations.

Andrea Guillem Macías

Team Coordinator

Leads strategy, planning, and integration of the overall communication plan: including emails, internal communication with the movement, coordination with regional hubs, external and public communications, and the preparation and editing of briefs, reports, and statements.

Pamela Ledesma

Social Media Expert

Manages social media channels and the newsletter strategy.
Supports both internal and external communications, provides logistical coordination for on-site events, and leads interviews and content gathering.

J Alejandro Mencías

Monitoring & Impact Specialist

Develops and implements measurement systems and indicators to track progress and evaluate the impact of communication efforts, ensuring that activities align with our strategic goals.

Esteban Almeida

Creative & Multimedia Expert

Responsible for visual storytelling, graphic design, and multimedia production. Leads the creative development of images and audiovisual content if it needs to be designed, illustrated, or produced, Esteban makes it happen